There is no determined definition of the concept CSR but it is usually described as a volontary responsiblity beyond the demands in the national legislation. CSR includes among other things the issues of human and social rights and environmental issues.
More and more consumers demand that companies should show commitment in the society and an ethic profile. Many companies are therefore working strategically with the integration of social and environmental aspects into their business – a commitment that also benefits the companies business wise.
To engage the staff in projects around humanitarian work can be an excellent way to create a stronger sense of participation and comfort at the company. Beyond the feeling of satisfaction that appears when you contribute to better living conditions for distressed people, the participants will also get a broadened perspective on life and they will be more grateful over their own living- and working conditions.